NetSuite Announces Innovations to Help Businesses in the UAE Banner
Company Updates

NetSuite Announces Innovations to Help Businesses in the UAE Increase Efficiency and Capitalize on New Opportunities

New embedded AI capabilities and product innovations help businesses gain insights, optimize financial operations, and improve productivity

Oracle CloudWorld Tour Dubai—January 22, 2025

Oracle NetSuite today announced a series of new product updates and AI innovations across the suite to help organizations in the UAE increase efficiency and take advantage of new opportunities. The latest innovations include powerful new generative AI capabilities embedded in NetSuite and an AI-enabled cloud data warehouse and analytics solution. In addition, NetSuite is introducing its enterprise performance management (EPM) solution as well as new e-invoicing, field management, and user experience capabilities.

“NetSuite is designed to be the foundation for our customers’ operations, with a platform that can evolve and expand to meet changing needs while connecting their entire business,” said Nicky Tozer, senior vice president, EMEA, Oracle NetSuite. “We continue to extend NetSuite’s capabilities to further strengthen that foundation for our customers in the UAE. As customers expand their businesses on NetSuite, new AI innovations and product functionality help them drive efficiency, improve productivity, and identify and execute on new opportunities.”

To help customers in the UAE gain insights to inform decision-making, identify growth opportunities, and increase productivity, NetSuite is announcing innovations across the suite. The latest capabilities include:

  • NetSuite Text Enhance: Helps businesses leverage generative AI to create and refine contextual and personalized content using company-specific and relevant data from NetSuite for tasks across finance and accounting, HR, supply chain and operations, sales and marketing, and customer support. As a result, customers can increase productivity, reduce human error, improve consistency, and accelerate business processes. Learn more about NetSuite Text Enhance.
  • Generative AI for SuiteScript API: Helps businesses quickly introduce new AI-powered functionality and gain more value from the suite by enabling them to embed generative AI capabilities into NetSuite extensions and customizations. As a result, customers can quickly complement NetSuite’s out-of-the-box AI features with generative AI-powered capabilities to support their unique business needs.
  • NetSuite Analytics Warehouse: Helps businesses accelerate data analysis, gain contextual insights, and uncover opportunities to improve efficiency and drive growth. For example, the new embedded AI capabilities and custom machine learning models enable users to quickly and easily identify business drivers and conduct scenario planning. Learn more about NetSuite Analytics Warehouse.
  • NetSuite Enterprise Performance Management: Helps businesses bring together planning, budgeting, forecasting, account reconciliation, financial close, and reporting processes. As a result, customers can connect data across numerous sources to increase business visibility, expand insights, enhance decision-making, and drive growth. Learn more about NetSuite Enterprise Performance Management.
  • NetSuite Electronic Invoicing: Helps businesses send and receive invoices electronically in a structured data format that aligns with e-invoice exchange networks and the platforms of various tax authorities. As a result, customers in the UAE can improve the speed and accuracy of invoicing while also preparing for the UAE’s mandated introduction of e-invoicing(opens in a new tab) which is scheduled for 2026. Learn more about NetSuite Electronic Invoicing.
  • NetSuite Field Service Management: Helps businesses simplify field service scheduling and dispatch and automate inventory and customer asset management. As a result, customers can improve the efficiency of field service operations, reduce costs, and build customer satisfaction and loyalty. Learn more about NetSuite Field Service Management.
  • Oracle Redwood Design System: Helps businesses accomplish tasks more efficiently by providing a modern user experience across the suite. Today, customers can experience Oracle's award-winning application design system across many of the most widely used areas of the suite like dashboards, lists, and forms, to further enhance productivity. Learn more about the NetSuite user experience(opens in a new tab).

About Oracle NetSuite

For more than 25 years, Oracle NetSuite has helped organizations grow, scale and adapt to change. NetSuite provides an integrated system that includes financials / Enterprise Resource Planning (ERP), inventory management, HR, professional services automation and omnichannel commerce, used by more than customers in countries and dependent territories.

Future Product Disclaimer

The preceding is intended to outline our general product direction. It is intended for information purposes only and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, timing, and pricing of any features or functionality described for Oracle’s products may change and remains at the sole discretion of Oracle Corporation.

Trademarks

Oracle, Java, MySQL and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing.

Media Contact
Samuel Jamieson
NetSuite PR, EMEA
+44 (0)7468 752231
samuel.jamieson@oracle.com(opens in a new tab)