Today’s $445 million beauty industry is burgeoning with choice and information. Just the top 10 beauty influencers in the world reach 135 million consumers. But that wasn’t the case in 1979, when then-journalist Paula Begoun started digging into the ingredients in beauty products on a quest to ease her own skin problems. Perhaps the first “influencer,” she reported her findings on her blog, which garnered such high acclaim from readers, it led her to launch her namesake skincare line in 1995. Since then, women globally have been inspired to share her product and knowledge.
Paula’s Choice B.V.
Health and Beauty
“Our logistics processes in particular have improved enormously. We have real-time insight into issues such as inventory differences, expiration dates of the lot numbers and transport costs, allowing us to carry out faster analyses and make better forecasts.” Rober Kaizer, Finance & Operations, Paula’s Choice B.V.