Growing up with several rabbits, hamsters, two dogs, seven cats and three sisters, Adam Taylor vividly remembers carrying some 26-pound bag of pet food weekly to his London home for the family pets. When the 2008 recession cost him a Lehman Brothers job and his wife her planned financial services role, Taylor reflected on his 12-year-old pet food-hauling self as he contemplated his next move. Despite a pet industry boom, he realised things hadn’t innovated all that much when it came to efficiently acquiring pet food.
Stratford Upon Avon, U.K.
SAP Business One
QuickBooks, BigCommerce, Mail Chimp
Addlestone, Surrey, U.K.
“For a company like us, in a David versus Goliath situation with big competitors, we need to outmanoeuvre them using creative marketing and investing in our software capabilities.” Adam Taylor, CEO and Founder, PetShop.co.uk